Chubby Wheels Scooters - Brand Overview

Introduction to Chubby Wheels

Chubby Wheels Co. brings a vibrant, fun, and distinctly unique aesthetic to the world of freestyle scootering. Born from a desire to inject personality and creativity into scooter components, Chubby has quickly become recognized for its eye-catching designs, particularly on its wheels, griptape, and other accessories. While not a manufacturer of complete scooters, Chubby's parts are highly sought after by riders looking to personalise their setup with a touch of playful originality and reliable performance.

Brand History & Heritage

Chubby Wheels Co. was founded in 2014 in Newquay, England, by a rider-owned team. The brand emerged with a clear vision: to offer a fresh, young, and unique vibe to the stunt scooter scene. Unlike many brands that focus solely on technical specifications, Chubby distinguished itself by incorporating whimsical and food-inspired designs, such as doughnuts, pizzas, and ice cream, into their products. These artistic designs are often handmade by specialists, reflecting a dedication to both creativity and quality. This unique approach to personalization quickly resonated with riders, establishing Chubby as a beloved brand known for its fun and unique aesthetic.

Introducing the Chubby 110mm Hollowcore Stunt Scooter Wheel - Ice Cream, a vibrant wheel with an ice cream theme showcasing artwork of a melting cone, sprinkles, and cherries. The blue rim proudly displays the words "Ice Cream Factory" and "Chubby," making it an ideal lightweight choice for stunt scooter enthusiasts.

What Makes Chubby Wheels Stand Out?

Chubby Wheels Co. sets itself apart through several distinctive features:

  • Unique and Playful Designs: Their most recognizable trait is the use of vibrant, often food-themed, hydrographic designs on their wheels, headsets, and griptape. This allows riders to express their individuality and add a fun element to their scooters.
  • Rider-Owned and Developed: Being a rider-owned brand, Chubby understands the needs and preferences of the scootering community, ensuring their products are not only visually appealing but also functional and durable.
  • Focus on Personalization: Chubby provides components that allow riders to customize their scooters, making each setup truly unique.
  • Quality Construction: Despite their playful appearance, Chubby products are made from high-quality materials, ensuring durability and performance. Their wheels, for instance, feature hollow aluminum cores and ABEC 9 bearings for smooth and fast rides.

Featured Chubby Wheels Co. Products

Chubby Wheels Co. primarily specializes in scooter parts and accessories, with a strong emphasis on wheels and griptape, which are their most popular offerings.

Scooter Parts & Accessories

Chubby offers a range of components designed to add flair and performance to any stunt scooter:

Scooter Wheels: This is Chubby’s flagship product line, famous for its unique designs. They offer 110mm hollowcore wheels with various themes, including:

Griptape: Chubby’s griptape is designed with extra grit for superior traction and comes in dimensions suitable for fitting every size scooter deck. Like their wheels, the griptape features eye-catching, hyper-printed graphics, often matching their wheel designs (e.g., Doughnut Pink griptape).

Headsets: Chubby offers integrated stunt scooter headsets, also featuring their distinctive designs (e.g., Doughnut Integrated Stunt Scooter Headset), ensuring smooth bar spins and a cohesive look.

Scooter User Protection

While Chubby Wheels Co. does not primarily focus on protective gear, their accessories contribute to the overall riding experience and style. Riders often pair Chubby’s vibrant parts with protective gear from other brands.

Conclusion

Chubby Wheels Co. has successfully carved out a unique niche in the freestyle scootering market by blending high-quality performance with unparalleled artistic expression. Their commitment to fun, unique designs, and rider-centric development has made their wheels, griptape, and other components a favorite among riders looking to personalize their scooters and stand out from the crowd. For those who value both performance and a distinctive aesthetic, Chubby Wheels Co. offers a deliciously unique way to shred with style.