Hella Grip - Brand Overview

Introduction to Hella Grip

Hella Grip has cemented its status as an iconic and essential brand within the freestyle scootering community, particularly renowned for its premium griptape. Founded by riders, Hella Grip brought a new level of quality, durability, and style to a crucial component of every scooter. Their commitment to producing high-performance griptape that can withstand the most aggressive riding has made them a staple for riders worldwide.

Brand History & Heritage

Hella Grip, was founded in 2012 and operates out of Oakland, California. The brand emerged from the core of the scooter scene, driven by a desire to create superior griptape that met the demands of serious street riders. Before Hella Grip, griptape options for scooters were often limited and lacked the durability and aesthetic appeal that riders desired. Hella Grip changed this by introducing their

Formula-C, a premium quality silicone-carbide grit formula with a tear-proof and waterproof PVC liner. The original "Hella Classic: Blue & Yellow" sheet became an instant icon, symbolizing the brand's commitment to quality and unique style. Hella Grip is deeply rooted in the rider community, with their products being tested and endorsed by a roster of professional riders. This rider-owned and operated ethos ensures that their products are always designed with the needs of the freestyle scooter rider in mind, focusing on both performance and the distinct culture of the sport.

The Hella Grip Classic Signature Stunt Scooter Griptape - Dylan Morrison features stylized barbed wire forming distorted, vertical text on a black background, with metallic silver and blue accents and a small character near the top right.

What Makes Hella Grip Stand Out?

Hella Grip’s reputation is built on several key factors:

  • Unrivaled Quality and Durability: Their Formula-C griptape is known for its aggressive grip, exceptional durability, and resistance to tearing and water, making it ideal for all riding conditions.
  • Iconic Designs: Hella Grip is famous for its distinctive and often playful graphics, including the classic "Sloth" logo and various signature series from pro riders. These designs allow riders to personalize their scooters with unique flair.
  • Rider-Owned and Operated: Being a brand founded and run by riders, Hella Grip understands the specific needs and preferences of the scootering community, leading to products that truly resonate with their target audience.
  • Strong Adhesion: Their griptape features a weatherproof adhesive that ensures it stays firmly attached to the scooter deck, even during intense sessions.
  • Collaborations: Hella Grip frequently collaborates with other top brands and pro riders, releasing limited edition griptape designs that are highly sought after.

Featured Hella Grip Products

Hella Grip primarily specializes in griptape and handlebar grips, which are essential components for control and style in freestyle scootering.

Scooter Griptape

Hella Grip offers a wide variety of griptape, all featuring their signature Formula-C for maximum traction and durability. Their griptape sheets typically measure 6x24 inches or 7x24 inches, fitting most scooter decks and often requiring custom trimming for a perfect fit. Key griptape lines include:

  • Hella Classic Series: This is their original and most iconic line, featuring designs like the "Blue & Yellow," "Icebox," and "Sloth Dot Rainbow." These are the foundational products that established Hella Grip’s reputation.
  • Signature Series: Hella Grip collaborates with professional riders to create signature griptape designs, such as those for Devin Szydlowski, Issac Miller, and Dylan Morrison. These often feature unique graphics that reflect the rider’s style.

Accessories

Hella Grip also offers a range of accessories that complement their core products:

  • Stickers: Featuring their iconic logos and designs, Hella Grip stickers allow riders to further customize their gear.
  • Wax: Hella Grip also produces scooter wax, essential for grinding and sliding tricks.

Conclusion

Hella Grip has revolutionized the griptape market in freestyle scootering, transforming a functional necessity into a statement of style and performance. Their unwavering commitment to superior quality, innovative designs, and a rider-first approach has made them an indispensable brand for scooter enthusiasts worldwide. For riders who demand the best in grip, durability, and aesthetic appeal, Hella Grip continues to be the go-to choice for griptape, ensuring every ride is secure, stylish, and full of shredding potential.