Root Industries Scooters Brand Overview

Introduction to Root Industries

Root Industries, an Australian-born brand, has rapidly ascended to become a global leader in the freestyle scootering industry. Renowned for its commitment to innovation, high-quality manufacturing, and a rider-first approach, Root Industries consistently delivers products that push the boundaries of performance, durability, and lightweight design. With a team of world-class riders contributing to their product development, Root Industries has become a trusted name for both amateur and professional stunt scooters worldwide.

Brand History & Heritage

Root Industries began its journey with a focus on creating superior scooter wheels. Their initial breakthrough came with the introduction of the super lightweight and immensely popular hollowcore Air Wheels. These wheels quickly gained traction among top pro riders, establishing Root Industries as a legitimate and innovative provider of scooter components. Since its inception, the brand has expanded its product line significantly, always maintaining its core philosophy of designing products that are "faster, lighter, and stronger." Root Industries prides itself on being a brand developed by some of the world's best scooter product designers, ensuring that every item, from complete scooters to individual parts, meets the highest standards of engineering and rider satisfaction. Their dedication to continuous improvement and understanding the evolving needs of the scootering community has solidified their position as a major force in the industry.

What Makes Root Industries Stand Out?

Root Industries distinguishes itself through several key attributes:

• Pioneering Lightweight Technology: The brand is famous for creating some of the lightest components in the industry, enabling riders to perform bigger and more complex tricks.
• Superior Quality and Durability: Despite their lightweight nature, Root Industries products are built to last, utilizing high-grade materials and advanced manufacturing processes.
• Rider-Driven Innovation: With input from experienced professional riders, Root Industries designs products that are not only technologically advanced but also highly functional and responsive to rider needs.
• Aesthetic Appeal: Their products often feature unique color combinations, striking visuals, and sleek designs that appeal to riders looking to customize their setup.
• Comprehensive Product Range: From complete scooters for all skill levels to a wide array of aftermarket parts, Root Industries offers a complete solution for scooter enthusiasts.

Featured Root Industries Products

Root Industries offers a diverse range of complete scooters and individual parts, with a strong emphasis on wheels, decks, and clamps, all designed for optimal performance.

Complete Scooters

Root Industries has developed a highly regarded line of complete stunt scooters, combining their best features into ready-to-ride setups:

• Root Industries Type R Stunt Scooter: This is a flagship complete scooter, designed for intermediate and advanced riders. It integrates the best features from their previous models, offering exceptional performance for park riding, box jumps, and quarter pipes. The Type R is also known for its excellent value, incorporating high-end parts typically found on much more expensive scooters.
• Root Industries Invictus Scooter: Intended for intermediate riders looking to develop their skills, the Invictus series offers a balanced and responsive ride. The Invictus V3 Complete Stunt Scooter is available in striking colorways like Burnt Red, Burnt Gold, Burnt Blue, and Rocket Fuel Neochrome.
• Root Industries Type R Mini Scooter: A mini-sized pro-level scooter designed for younger riders (ages 4 to 8), perfect for skatepark and trick riding.
• Root Industries Type R GT Scooter: The lightest pro model scooter to date, weighing an astonishing 3.1kgs, packed with premium components for park riders aged 8-14.

Scooter Parts

Root Industries is particularly celebrated for its innovative and high-performance aftermarket parts:

• Scooter Wheels: Root Industries is most famous for its wheels. The Hollowcore Air Wheels are incredibly lightweight and popular. The Root Honeycore Wheels feature extra cutouts for even lighter weight and use a honeycomb design for strength. The Roots Turbine Wheels are designed for speed, minimizing air resistance with their unique turbine effect on the core. They also offer the Lotus Wheels and Lithium 120mm x 30mm Wheels.
• Scooter Decks: The Root Air Decks are solidly built with eye-catching finishes and feature a completely flat underside for extreme grinding and sliding. The Xtension deck offers adjustable width.
• Bars: Root Industries offers super light Air SCS Clamp and HIC Air Double Clamp Air Range for the lightest and strongest setups. Their HMA Aluminium bars and ChromoLite Bars are known for their strength and lightweight. The Root T Bars are perfect for street riders seeking strength and durability.
• Clamps: Products like the Root Air SCS Clamp and HIC Air Double Clamp are designed for lightweight and strong scooter setups.
• Grips: Roots Air and R2 Grips are unique for their color combinations and comfort, quickly outselling traditionally popular grips.
• Headsets: Root Industries headsets feature extended washers for good fitting on all scooters, and use high-quality bearings for smooth rotation.

Scooter User Protection

While Root Industries primarily focuses on scooter components and complete scooters, they also offer protective gear. For instance, they have Knee Pads for Scooter Riders, including R Willy signature pads, emphasizing strong, comfortable, and durable protection. As with all extreme sports, riders are encouraged to use appropriate safety gear, including helmets, knee pads, and elbow pads, to ensure maximum protection while riding.

Conclusion

Root Industries has solidified its position as a leading innovator in the freestyle stunt scooter world. Through its relentless pursuit of lightweight design, superior quality, and rider-centric innovation, the brand has consistently delivered products that empower riders to push their limits and express their individuality. From their iconic Air Wheels to their comprehensive range of complete scooters and high-performance parts, Root Industries continues to set benchmarks in the industry, making them an indispensable choice for riders who demand the best in performance, durability, and style.