Ethic DTC Scooters Brand Overview

Introduction to Ethic DTC

Ethic DTC stands as a unique and influential brand in the freestyle scootering world, distinguished by its commitment to ethical practices, innovative design, and high-quality, affordable stunt scooters. Founded on the principle of prioritizing the rider and the sport over pure profit, Ethic DTC has consistently delivered lightweight, strong, and aesthetically pleasing components and complete scooters that resonate with riders globally.

Brand History & Heritage

Ethic DTC emerged in 2012 from France, founded by a group of pro scooter riders, most notably Kevin Demay, a renowned product designer who had previously contributed to other major brands like District, Addict, and Flavor. The brand was born out of a desire to counteract the increasingly commercialized nature of the scooter industry. Ethic DTC (DTC standing for ‘Designed to Create’) was established with a clear mission: to produce top-quality scooter parts and complete scooters that are accessible and affordable for everyone, by reducing their own profit margins and investing heavily in research and development. This ethical approach, combined with Demay's extensive experience and design prowess, quickly positioned Ethic as a respected and established brand in the stunt scooter scene.

The Ethic DTC Erawan V2 Complete Stunt Scooter in black is a sleek and lightweight scooter with a straight handlebar and two wheels, angled to the left. Its deck showcases a minimalist and modern design with a textured grip surface, perfect for stunt enthusiasts.

What Makes Ethic DTC Stand Out?

Ethic DTC differentiates itself through several core principles:

  • Ethical Business Model: Their commitment to prioritizing the sport's development and values over short-term profits allows them to offer high-quality products at more accessible price points.
  • Lightweight and Strong Designs: Ethic is renowned for its technically advanced products that minimize unnecessary materials, resulting in extremely light yet incredibly strong components and complete scooters. This focus on weight reduction without compromising durability is a hallmark of their engineering.
  • Clean Aesthetics: Ethic products are recognized for their sleek, minimalist, and clean designs, appealing to riders who appreciate both performance and visual appeal.
  • Innovation and Development: With Kevin Demay at the helm, Ethic consistently pushes the boundaries of scooter design, introducing new features and technologies that advance the sport.

Featured Ethic DTC Products

Ethic DTC offers a comprehensive range of products, including complete scooters and a wide array of aftermarket parts, all designed with their signature focus on lightness, strength, and ethical production.

Complete Scooters

Ethic's complete scooters are highly sought after for their performance and value:

  • Ethic Erawan Series: The Erawan is one of Ethic's most popular complete scooters, particularly known for its incredibly light weight (often less than 3kg), making it ideal for park riders and those seeking an ultra-responsive setup. It often features Ethic Dryade bars, which were among the first aluminum bars produced by the brand, known for their solid yet lightweight construction.
  • Ethic Pandora Series: The Pandora complete scooter is another key offering, available in different sizes to accommodate a wider range of riders. It's built with some of Ethic's popular aftermarket products, offering excellent performance for its price point.
  • Ethic Artefact Series: Designed for larger and more serious riders, the Artefact scooters offer a stronger setup without sacrificing Ethic's commitment to lightweight design.

Scooter Parts

Ethic DTC provides an extensive selection of aftermarket parts, allowing riders to build custom scooters or upgrade existing components:

  • Decks: Ethic produces a variety of decks, including the highly acclaimed Ethic Pandemonium Deck. This deck is celebrated for its balance of size and reactivity, being both larger and lighter than many rivals, a result of over two years of dedicated development. The Ethic Erawan Deck is another popular choice, particularly for aspiring riders looking for a light, stable, and affordable option for their first custom build.
  • Bars: Beyond the Dryade aluminum bars, Ethic offers a range of handlebars in various materials and designs, all adhering to their lightweight and strong philosophy.
  • Forks: The Ethic Legion Fork is a notable example, known for its excellent value and robust construction, compatible with various compression systems.
  • Wheels: Ethic's wheels, such as the Acteon Wheels, are recognized for their eye-catching designs, durability, and smooth performance, available in different sizes and core types.
  • Clamps, Grips, and Brakes: Ethic also manufactures high-quality clamps for secure bar-to-fork connection, comfortable and durable grips, and efficient brakes, including specialized fenders for 12 STD setups.

Scooter Protection and Accessories

While Ethic's primary focus is on scooter components, their commitment to the rider extends to accessories that enhance the riding experience:

  • Scooter Stands: Ethic offers durable scooter stands, providing a practical way to store and display scooters.
  • Grips: Their grips are designed for superior shock absorption and comfort, with unique textures for better handling.

Conclusion

Ethic DTC has carved out a unique and respected niche in the freestyle scootering industry by consistently delivering high-quality, lightweight, and ethically produced products. Their dedication to innovation and their rider-first approach have made them a favorite among riders seeking performance, durability, and value. Ethic's influence continues to grow, shaping the future of the stunt scooter world with their commitment to both technical excellence and core values.