Moxi Roller Skates - Brand Overview
Moxi Roller Skates is a vibrant, community-focused brand that brings style, personality, and fun to the world of roller skating. It was started in California by Michelle Steilen, better known in the skating world as Estro Jen. Her goal? To make skating not just a sport, but a way to express yourself.
Working with the well-respected Riedell Skates, Moxi designs its boots in Long Beach and builds them with quality materials that hold up, whether you're just starting or already skating like a pro. Moxi gained even more recognition when it was featured in Vogue Magazine, showing off its cool, retro vibes and cultural appeal.
If you’re thinking about trying out Moxi skating, you’ll find their skates are a great mix of comfort, design, and value.

Popular Moxi Roller Skates
Here are two crowd favourites from the Moxi range:
- Rainbow Rider: Perfect for new skaters, these outdoor skates are colourful, comfy, and built to cruise. With soft padding and a rainbow design, they’re an easy and affordable way to start your Moxi skating journey.
- Beach Bunny: These high-top skates are all about bold colours, glittery wheels, and a snug fit. Made with vegan-friendly materials and extra padding for support, they’re ideal whether you’re rolling by the beach or hitting your local skate park. A great first choice for anyone ready to jump into Moxi skates.
Why People Love Moxi
- Bold looks - eye-catching colours, cool prints, and unique style
- Supportive fit - comfy padding and great ankle support
- Community vibes - Moxi celebrates inclusivity and skating for everyone
- No setup stress - each pair of Moxi roller skates comes ready to ride
Whether you're gliding down a path or just getting your balance in the driveway, Moxi Skates help make skating more fun, more expressive, and more you. It’s not just a skate brand - it’s a whole lifestyle built around joy, colour, and community.
For more information on buying the perfect roller skates for you see our buying guide.